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Hines Mexico and Central America Regional Office

Headquartered in Mexico City, the Hines Mexico and Central America office was established in 1994. Hines has successfully completed more than 30 projects in 10 cities across Mexico and Panama totaling over 28 million square feet.  In addition to its development activities, Hines is the largest property manager of Class A office and industrial space in the region and has added to its portfolio through acquisitions, alternative investment structures and third-party development and construction management contracts.  Hines owns or manages a total of 10 million square feet in the region, in addition to several projects currently in design or construction.

Hines projects include landmark office towers, such as Reforma 350 and the Latin American headquarters for The Coca-Cola Company.  In addition, Hines has developed world-class industrial parks in Querétaro, Guadalajara and San Luis Potosí along with build-to-suit and construction management of industrial projects for industry leaders such as Samsung, ABB and BOS.   Over the past 15+ years, Hines has invested over $900 million across the region in a variety of asset classes including office, industrial, vertical residential, horizontal housing and retail.

Hines is also the market leader within the region in sustainable design and operations, having built EcoLogistics 1 in San Luis Potosí, the first LEED® certified industrial building in Mexico, as well as obtaining the first Gold Level LEED EB certification for The Edificio Coca-Cola project in Mexico City.

A Current Regional Initiative

Hines is an active investor and developer of office and industrial projects.  Hines has a unique platform, which provides the firm’s clients with the confidence that they will receive the international Hines Standard of quality in any of the major markets across the region.  In addition, Hines is currently active in multiple development management assignments and continues to expand its industry-leading property management business. 

As the market leader in sustainable operations, Hines has numerous LEED AP accredited employees and—with its experience of over 14 years in Mexico and over 50 years in the U.S.—is unique in its capability to offer cutting-edge property and facility management services to building owners and tenants across the region.

Expanding on the firm’s international success with industrial development, the Hines team is also currently expanding the firm’s industrial portfolio in the Southwest USA.


Palmer Letzerich
Senior Managing Director
Palmer Letzerich

Palmer Letzerich joined Hines in 2005 and is the senior managing director responsible for the investment and management activities across the region. He also leads the firm’s industrial activities in the southwest USA.  In his tenure with Hines, Mr. Letzerich has been involved with all phases of development in projects across Mexico and Panama, totaling over 10 million square feet and representing invested capital in excess of $900 million. Most recently, he has been responsible for industrial and office development and acquisition, and the direction of the property management portfolio in Mexico and Panama.  Mr. Letzerich has worked on office and industrial developments, vertical mixed-use projects, investments in horizontal housing, land investments and retail centers. Mr. Letzerich is a graduate of Southern Methodist University in Dallas, Texas, where he received a Bachelor of Arts in Political Science with a minor in Latin American Studies in 1994.  Mr. Letzerich also received a Masters in Business Administration, with a concentration in finance and international business management, from the University of Texas at Austin in 1999.

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Ricardo Gonzalez
Vice President-Operations
Ricardo Gonzalez

Ricardo Gonzalez is the vice president of property management for Hines in Mexico. Mr. Gonzalez is responsible for the property and facilities management of multiple property types, including investor-owned, multi-tenant office buildings, single-tenant corporate-owned facilities and large-scale industrial properties. Since joining Hines in 1995, Mr. Gonzalez has worked on Hines projects located in both the U.S. and Mexico, and has been directly involved in the start-up and operations of more than 3.2 million square feet of real estate for clients like Coca-Cola and General Motors, as well as major international institutional investors. Mr. Gonzalez graduated with honors from the Anahuac University in Mexico City with a Bachelor in Mechanical-Electrical Engineering.  He also holds a Master of Business Administration degree from the Instituto Tecnológico y de Estudios Superiores de Monterrey.

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Jose Manuel Saavedra
Director of Operations
Jose Manuel Saavedra

Since joining Hines in 1998, Mr. Saavedra has been directly involved in the start-up, operation and management of more than 7.5 million square feet of office, industrial and retail property and facility management assignments. Mr. Saavedra’s current responsibilities involve the management of Class A industrial, retail and office space in multiple countries. Mr. Saavedra serves as the central support resource responsible for the firm’s quality control and Hines Standard assurance program across Mexico and Central America. Mr. Saavedra graduated in 1996 with a Bachelor of Electrical and Mechanical Engineering degree from the Instituto Tecnológico y de Estudios Superiores de Monterrey and also holds a Master of Industrial Administration degree from the University La Salle in Mexico City.

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Ricardo Serrano
Ricardo Serrano

Ricardo Serrano serves as the director of marketing for Hines’ existing industrial and commercial portfolio.  In addition, Mr. Serrano is responsible for the business development activities related to Hines’ property management and construction management businesses in Mexico. Mr. Serrano graduated in 1994 with a Bachelor of Business Administration degree, with a Minor in Computer Information Systems, from Marquette University in Milwaukee, Wisconsin. In 1995, he earned a Master of Business Administration degree with specialization in Finance from the University of Miami in Florida and was a Certified Public Accountant (inactive) in the State of Maryland. Before joining Hines, Mr. Serrano was a Partner at Alles Group / ONCOR International.

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Copyright © 2001-2013 Hines Interests Limited Partnership. All rights reserved. Hines and the Hines logo are registered trademarks of Hines Interests Limited Partnership.