(ATLANTA) – Hines, the international real estate investment firm, announced today that Phil Purdom has been hired as the Director of Southeast Retail Real Estate. Purdom will primarily oversee leasing efforts at some of the firm’s largest mixed-use destinations in the region, including Atlantic Station in Atlanta, Fenton in Cary, NC and American Tobacco Campus in Durham, NC.
Purdom has worked on a variety of projects from grocery-anchored centers to regional malls, and shopping centers to outdoor lifestyle centers. He has personally leased in excess of 6 million square feet of retail space and had primary responsibility for more than 13 million square feet of real estate assets. Purdom has successfully transacted national deals with major companies, such as Barnes & Noble, Old Navy, Best Buy, Dicks Sporting Goods, Cinemark, Forever 21, California Pizza Kitchen, Whole Foods and Bed, Bath & Beyond.
“Phil will be at the helm of some of our portfolio’s largest mixed-use destinations, overseeing retail leasing efforts that will improve the overall guest experience,” said Kenton McKeehan, senior managing director and head of the Retail Resources Group at Hines. “His vast experience leasing major projects and conducting deals with nationally recognized companies cemented the value he would bring to this team. We’re excited to welcome him to the Hines family and can’t wait to watch him take these mixed-use communities to the next level.”
Based out of Kentucky, Purdom brings a set of fresh eyes to the team, especially for Atlantic Station, which just celebrated its 15th anniversary as a mixed-use destination. His vision for the property involves adding more dining options for both lunch and dinner, bringing in popular local businesses and further activating the center in the evening hours for everyone, from millennials to families.
“I’ve been in this business for over 30 years and have seen some major shifts in retail, restaurant and entertainment leasing,” said Purdom. “Post-pandemic, interactive retail and better dining and entertainment options are essential for the survival of mixed-use destinations and the surrounding office buildings. I’m confident that Atlantic Station will continue to be the ultimate go-to destination, activated day and night with local businesses, exquisite dining options and experiential retail.”
Purdom’s 33 years of retail leasing experience make him an expert asset in advancing the transformation of Atlantic Station. Prior to Hines, Purdom joined David Hocker & Associates in 1987 where he held several leasing positions, including Senior Vice President of Development and Mall Leasing. From 2012 to 2019, Purdom’s primary responsibility was to help lease Hines projects, including lifestyle centers The Avenue in Murfreesboro, Tennessee and Rookwood Pavilion & Commons in Cincinnati, Ohio. Outside of the office, Purdom has served as ICSC Governmental Affairs Chairman for Kentucky and West Virginia, is a graduate of ICSC’s Master Developer Series and is a licensed real estate associate.
About Atlantic Station:
A national example for sustainable mixed-use communities, Atlantic Station transformed an abandoned industrial site into a thriving retail and entertainment district at the heart of Atlanta’s vibrant Midtown neighborhood. Opened in 2005, Atlantic Station is home to some of Atlanta’s most popular restaurants, retailers such as H&M, Forever 21 and Dillard’s and leading employers such as Wells Fargo, Facebook, Microsoft and Truist. Atlantic Station is nearing completion of a major repositioning including a revamped tenant mix, with new retail and restaurant offerings and the renovation of its main central greenspace, Atlantic Green, as well as the inclusion of new multifamily residential units, hospitality offerings and more than 700,000 square feet of Class-A office space.
About Hines:
Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 225 cities in 25 countries. Hines has approximately $144.1 billion¹ of assets under management, including $75.5 billion for which Hines serves as investment manager, including non-real estate assets, and $68.6 billion for which Hines provides third-party property-level services. The firm has 165 developments currently underway around the world. Historically, Hines has developed, redeveloped or acquired 1,426 properties, totaling over 472 million square feet. The firm’s current property and asset management portfolio includes 576 properties, representing over 246 million square feet. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to sustainability, Hines is one of the largest and most-respected real estate organizations in the world. Visit www.hines.com for more information. ¹AUM includes both the global Hines organization as well as RIA AUM.