Hines Secures First Nike Store in Denmark

(COPENHAGEN, DENMARK) – Hines, the global real estate firm, has secured Nike at ‘The Trinity Quarter’ in Copenhagen, marking the world-renowned brand’s first new store opening in Denmark.

Nike plans to occupy 725 square meters of space at ‘The Trinity Quarter’ located on Købmagergade 44A, one of Copenhagen’s busiest pedestrian shopping streets and is set to welcome customers from September 2022. ‘The Trinity Quarter’ is a landmark hotel and major retail refurbishment in the heart of Copenhagen, which Hines is currently redeveloping following its acquisition of the buildings, in 2018, on behalf of the Hines European Value Fund (HEVF).

From the outset, Hines’ strategy has been to create a precinct defining mixed-use asset showcasing its placemaking skills anchored by major retail brands and an outstanding food and beverage offering, creating a new central destination for the residents of Copenhagen.

The historic buildings on Copenhagen’s Købmagergade have been transformed into a mixed-use development including retail and a 243-room hotel operated by 25hours Hotels which has recently opened. ‘The Trinity Quarter’ is a newly developed site for shopping and relaxation at the northern end of Købmagergade which has seen the area’s historic buildings restored and their heritage features enhanced.

‘The Trinity Quarter’ was chosen as the new name for the project to reflect its location adjacent to the historic Trinitatis Kirke church on Købmagergade. The new hotel – the first 25hours Hotel in Scandinavia - will face onto the square next to the church, which is also the location of Copenhagen’s famous Rundetaarn (Round Tower), one of the city’s top tourist attractions.

James Robson, senior managing director and country head for Hines in The Nordics, said: “We are truly delighted that Nike has chosen ‘The Trinity Quarter’ in the heart of Copenhagen as its first retail outlet in Denmark, and its first physical store opening since the global pandemic took hold. To attract such a globally revered international brand to Købmagergade is testament to the work we’ve put in to make this a vibrant world-class site, preserving the area’s heritage which is steeped in fascinating history and is close to the hearts of Copenhageners’. The interest we have seen in ‘The Trinity Quarter’ by companies and the public alike is fantastic. We look forward to Nike moving in later in the year and building a long-term partnership with them.”

Paul White, fund manager for the HEVF Series, added: “Securing this Nike flagship store for the retail precinct of HEVF’s trophy ‘The Trinity Quarter’ scheme is a huge step forward for the project. Nike’s ambitions for the outlet are very exciting building on the tone already set by the opening of 25hours Hotels, its first in Scandinavia, and the high caliber residential apartment elements. We had absolute conviction in this super-prime location, and the rebirth of the former Universitets Passagen is even exceeding our expectations now. Nike taking up this space is also a clear sign that the strongest retail brands still have appetite for the most prime locations on Europe’s retail high streets, and we are feeling that dynamic elsewhere in our portfolio as well.”

Tomer Czapnik, CEO of Nike NSP at Retailors Inc. / Fox Group, said: “We are truly excited to open our first Nike store in Denmark in such a prominent high street location. Hines’ vision and commitment to creating a unique destination has been an important factor in our decision to select these premises. We look forward to welcoming Danish customers and international travelers to this flagship store.”

Law firm Bruun & Hjejle advised Hines. Absalon & Co. is Hines’ appointed leasing agent.

Marketing Communication

About Hines

Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 285 cities in 28 countries. Hines oversees investment assets under management valued at approximately $90.3 billion¹. In addition, Hines provides third-party property-level services to 373 properties totaling 114.2 million square feet. Historically, Hines has developed, redeveloped, or acquired approximately 1,530 properties, totaling over 511 million square feet. The firm currently has more than 198 developments underway around the world. With extensive experience in investments across the risk spectrum and all property types, and a foundational commitment to ESG, Hines is one of the largest and most-respected real estate organizations in the world.

Since entering Europe in 1991, Hines has grown its European platform to include offices in 17 cities as well as a presence in 60 cities in 14 countries. Hines oversees investment assets under management valued at approximately €24.5 billion and provides third-party property-level services totaling 4.3 million square meters in Europe, in Austria, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Poland, Spain and the United Kingdom.

Visit www.hines.com for more information.

1. Includes both the global Hines organization as well as RIA AUM as of 30 June 2021.

The Hines European Value Fund

HEVF was the first fund in the flagship HEVF Series, its objective was to secure and invest in value-add commercial real estate throughout Europe on behalf of an institutional investor group. HEVF is a closed ended Euro-denominated, Luxembourg-based investment fund launched in July 2017. It held its final close in 2018 and the total fund size exceeded €720 million of equity commitments, surpassing its original target by more than 40 percent. HEVF successfully secured 9 investments across Europe and is now focused on execution and disposition of these assets, with the anticipation that the Fund will outperform its target returns. The flagship HEVF Series for Hines in Europe, has a geographic mandate across the European Union (plus the UK and Norway) and has the flexibility to invest in logistics, living, office, retail and mixed-use opportunities in institutional markets.

‘The Trinity Quarter’

Once the location of a noble mansion, by the mid-18th century the network of buildings, passageways and courtyards became established as a home for the textile and publishing industries supporting the university, including tailors, bookbinders, publishers and scholars. The buildings were acquired by the University of Copenhagen in 1969 and used as teaching facilities for theology and law students. Following the acquisition of the Universitets Passagen buildings on behalf of the Hines European Value Fund (HEVF) in 2018, Hines announced plans for its redevelopment in January 2019 and subsequent opening in 2022.

Fox Group

Founded in 1942 in Israel, FOX GROUP is a global retail group. As operator of the most recognized brands, Fox Group offers consumers a comprehensive shopping experience; what they want, when they want, and where they want it, with online and in-store capabilities at an unparalleled level. FOX GROUP invests in its ever-growing portfolio of partnerships with homegrown and global fashion & lifestyle brands.

FOX GROUP own brands include Fox, Fox Home, Laline, Yanga, Shilav, Dream Sport, Terminal X. Sacks, Red.

FOX GROUP franchise and partner brands include Nike, Mango, Foot Locker, American Eagle, Aerie, Offline, Flying Tiger, Jumbo, Billabong, Roxy, Quiksilver, The Childrens Place.

With its constant drive, more than 1000 stores worldwide, online capabilities, complete supply chain resources and solid financial status (listed on TASE), FOX GROUP sees only opportunities on every horizon.

FOX GROUP operates Nike stores since 2015, and currently has franchise rights in 17 countries including Israel, Canada and 15 European territories.

25hours Hotel

25hours Hotels is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.

Christoph Hoffmann, Kai Hollmann, Ardi Goldman and Stephan Gerhard were the founders and creative minds behind the 25hours brand, that today operates 14 hotels in German speaking countries as well as Florence, Paris and Dubai. 25hours is a smart, culturally resonant hotel idea characterised by provocative urban locations, irreverent yet functional aesthetic, and the romantic nostalgia of grand hotels. The brand focuses on individuality, authenticity and personality and, under the motto "If you know one, you know none", designs each of its hotels with different designers and unique style. Sydney and Melbourne are among the future destinations.