George C. Lancaster

Global Head, Marketing and Communications   /  Houston, TX

Photo of George C. Lancaster

Mr. Lancaster is the firm’s Global Head, Marketing and Communications. He is responsible for internal and external global marketing and communications, including media relations. Lancaster serves as a central resource to Hines’ offices worldwide in the areas of corporate and project marketing and public relations. He also has extensive experience in branding, leasing and property management. Previously he worked in the firm's mixed-use division in retail marketing for the Dallas and Houston Gallerias where he was later responsible for the redevelopment and repositioning of Canal Place, a market-dominant, mixed-use center in downtown New Orleans.

Lancaster graduated from Southern Methodist University with a BFA in Communications. He has been recognized with numerous industry marketing awards including several from the International Council of Shopping Centers. He holds a CRX (Certified Retail Property Executive) designation from the ICSC. He is involved with numerous philanthropic efforts and serves as board chair of Stages Repertory Theatre in Houston and is a member of the Houston Arts Alliance Advisory Council.

Hines Leadership