As we consider investment strategies for 2022 and beyond, Hines' latest Global Real Estate Outlook illustrates the lasting power of the familiar "location, location, location." When even small differences in submarket dynamics can have a big long-term impact, the most successful opportunities arise from detailed market information and hyper-local expertise from "boots on the ground."
Likewise, it's no surprise that environmental, social and governance (ESG) concerns are coming to the forefront in many parts of the world. Increasingly, local governments, investors and developers alike are seeking real estate approaches to conserve resources and equitably enhance local communities. In fact, investors worldwide are beginning to recognize that without investment in ESG, they may face liquidity issues in the future, when it comes time to sell any given property.
Sustainability dovetails with a trend toward placemaking and mixed-use developments. Asset classes are blurring as people work at home and play where they work. Rather than simply investing in well-functioning buildings, our industry is transforming buildings into sustainable destinations that contribute to better life experiences for community residents, workers, and visitors. As we do so, we are often forging innovative public-private partnerships with local governments and civic leadership to help solve pressing urban challenges to contribute even more to the fabric of the communities where we invest.
While every region is different, a few things remain the same: successful investments are based on intelligent decision-making at the asset level, by people who understand the fabric of their communities.
To learn more about how asset-level intelligent real estate decision-making is driving our local investments, we invite you to experience these local stories, via 17 videos from Hines country leaders.