(LOS ANGELES) – Hines, the international real estate firm, today announced that Gelson’s, one of California’s premier supermarket chains, has signed a long-term lease to become the retail anchor tenant at West Edge, Hines’ transformative, transit-oriented, mixed-use development situated within the creative heart of West Los Angeles. Gelson’s will occupy 36,000 square feet of space at West Edge on the plaza level of the seven-story residential building. Gelson’s is anticipated to open in early 2023.
West Edge will be the preeminent live, work, play development in West Los Angeles offering a luxury living experience centered around a dynamic office and retail environment exemplifying a coastal California lifestyle. The highly visible landmark destination will feature 600 units of residential including on-site apartments for employees plus eight restaurants, a half-acre open-air plaza with al fresco dining, and an exceptional depth and breadth of amenities that will contribute to the vibrant local community and help transform the surrounding West LA neighborhood.
“Securing a retail anchor of Gelson’s caliber is a true testament to our place-making plan and is a tremendous statement about this iconic project and the need for new, modern and efficient mixed-use space in West Los Angeles,” said Varun Akula, Managing Director at Hines. “We are very excited to welcome Gelson’s to West Edge and look forward to adding more tenants to continue to enhance the amenities at the project.”
Founded in 1951, Gelson’s prides itself on offering a full-service specialty grocery and prepared foods experience that features the full amenities of a traditional supermarket, with the local flavor and personalized, knowledgeable service of a neighborhood market. With over 25 stores across Southern California and 70 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers.
"Since PPIH purchased Gelson's in February, we've been excited to expand the brand to more neighborhoods with a demand for high quality foods. This development, located between our Century City and Santa Monica stores, will be a perfect example of this expansion and a great, convenient option for our West LA customers," said Rob McDougall, President and CEO of Gelson's.
The Gelson’s at West Edge store will feature an emphasis on fresh, great-tasting food across a broad spectrum, including grass-fed beef, organic and non-GMO items, local products and vegan, vegetarian, and raw food options. The full-service Kitchen will offer signature chef-prepared creations featuring healthful and delicious salads from Gelson’s registered dietitian. Gelson’s at West Edge will include a soup and salad bar, hot food bar, fresh sushi and poke bar, gourmet cheese kiosk, carving station and bakery with coffee bar, floral department, custom and ready-made gift baskets. In addition, the store will feature one of Gelson’s popular Wine, Craft Beer and Tapas bars in addition to supporting convenient options for grocery pickup and delivery along with Gelson’s Kitchen Meals to Go program.
The 4.8-acre site is the former home to the Martin Cadillac dealership and sits at the prominent corner of Bundy Drive and Olympic Boulevard less than one block from the Expo/Bundy Metro station which connects downtown Santa Monica to downtown Los Angeles. The site is located within half a mile of the 10 Freeway and within one mile of the 405 freeway, in close proximity to pockets of executive housing within Brentwood, Santa Monica, Westwood and Pacific Palisades.
Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 240 cities in 27 countries. Hines oversees a portfolio of assets under management valued at approximately $160.9 billion¹, including $81.7 billion in assets under management for which Hines serves as investment manager, and $79.2 billion representing more than 172.9 million square feet of assets for which Hines provides third-party property-level services. Historically, Hines has developed, redeveloped or acquired approximately 1,450 properties, totaling over 485 million square feet. The firm has more than 180 developments currently underway around the world. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to ESG, Hines is one of the largest and most-respected real estate organizations in the world. Visit www.hines.com for more information. ¹Includes both the global Hines organization as well as RIA AUM as of December 31, 2020.
Celebrating 70 years, Gelson’s currently operates 27 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value, and freshness; unsurpassed service; and attention to detail – define the ultimate grocery and prepared foods shopping experience. Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for Chef-prepared signature recipes and flavorful hand-selected produce, the best and freshest cuts of meat and seafood. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality and hard-to-find grocery items. Find out why Life Tastes Better Here® at https://gelsons.com