(MOSCOW) - Hines, the international real estate firm, announced today that three retail projects were nominated as finalists in the Best Outlet Center category at the MAPIC Awards 2021 in Russia, managed by the International Development Company. Outlet Village Belaya Dacha was awarded the Best Outlet Center.
Outlet Village Belaya Dacha, unique in format and architecture, opened in 2012 and became the first outlet center in Russia and one of the largest outlets in Europe with a total leased area of over 34,000 square meters with permanent discounts from 30% up to 80%.
Today, the outlet has more than 180 single and multi-brand stores such as TSUM Outlet, Bosco Outlet, Sandro, Maje, Montblanc, Boss, Tommy Hilfiger, Michael Kors, Furla, Calvin Klein, 12Storeez, Sandro, New Balance, Hugo Boss, Pinko, Patrizia Pepe and many others.
In the first half of 2021, a large-scale relocation and renovation of Nike and Puma boutiques (with a total area of about 1,500 square meters) took place in a new concept, first Russian outlet boutique Polo Ralph Lauren opening, as well as the famous brands Liu Jo, Dirk Bikkimbergs, Helly Hansen and the Pizza22cm gastronomy project openings. The Tommy Hilfiger boutique will open in a new format soon.
“Despite a number of adjustments made by the pandemic sales of Outlet Village Belaya Dacha in 2021 increased by 7% compared to 2019, and the attendance remained at the level of 2019,” commented Antoni Gascon, Retail Director at Hines.
Outlet Village Belaya Dacha was designed to mirror a small European town style. All stores are located in detached buildings on small narrow streets. In addition, monthly promotions in the shopping center make shopping truly bargain and attractive.
The outlet provides numerous cafes, restaurants with summer verandas and playgrounds, as well as convenient transport from the Kotelniki metro station.
In October 2018, the shopping center passed BREEAM In-Use certification and became the first shopping center in Russia to receive an Excellent rating in two categories Asset and Building management.
Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 240 cities in 27 countries. Hines has approximately $160.9 billion¹ of assets under management, including $81.7 billion for which Hines serves as investment manager, including non-real estate assets, and $79.2 billion for which Hines provides third-party property-level services. The firm has 165 developments currently underway around the world. Historically, Hines has developed, redeveloped or acquired 1,450 properties, totaling over 485 million square feet. The firm’s current property and asset management portfolio includes 920 properties, representing over 20.7 million square feet. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to sustainability, Hines is one of the largest and most-respected real estate organizations in the world. Visit www.hines.com for more information. ¹AUM includes both the global Hines organization as well as RIA AUM.
About MAPIC Russia
The main annual event for professionals in the retail real estate market in Russia and the CIS. Traditionally bringing together specialists from all over the world. In 2018, it officially changed its name to MAPIC Russia, thereby completing the process of joining the MAPIC brand events. https://www.mapic-russia.ru/en-gb.html