Manière De Voir Online Fashion Brand Signs Deal with Hines to Open First Physical Global Store on Oxford Street

LONDON – Hines, a global real estate investment, development, and property manager, has secured Manière De Voir at its flagship mixed-use development above Bond Street station in London, marking the online fashion retailer’s first physical store globally.

Manière De Voir has signed a 10-year lease for the entire 5,189 square feet of best-in-class retail space at 354 Oxford Street, named Oxbourne House, which Hines has redeveloped following its acquisition of the building from Transport for London (TfL), in 2018, on behalf of its Hines European Value Fund (HEVF 1). The detached building includes a striking 25 metre double height frontage, with a bespoke fit-out that reflects Manière De Voir’s mantra of ‘Buy Once, Wear Forever’.

Manière De Voir was founded by Reece Wabara in 2013, who, until then, was best known for being a professional footballer, having played for England’s under-20 team, Manchester City, and Bolton Wanderers. With an eye for detail and a passion for fashion following his football career, Reece led the company in turning over £1 million in its first year. Manière De Voir now generates revenue in excess of £30 million a year.

Emme Batten, director – asset management at Hines UK commented: “Oxford Street continues to be one of the most iconic, popular streets in London and Oxbourne House represents a fantastic addition to the area. This leasing is a great example of our overall drive to attract best in class retailers to our assets to help enhance central London’s shopping experience, while demonstrating how successful retail companies are evolving to combine both physical and online stores. Manière De Voir’s decision to call Oxbourne House home is testament to the Capital’s strength as a retail destination.

“It is clear how deeply Reece Wabara cares about his Manière De Voir brand and we are proud to be working with him to bring his vision for a physical store to life in such a prestigious location and supporting his business as it continues to grow and innovate from within the UK.”

Reece Wabara, founder and CEO of Manière De Voir, adds: “We are delighted to announce Oxbourne House as our London Flagship store. We strongly believe that the balance between online and physical retail space is key to growing and solidifying a brand that stands the test of time. We hope to weave ourselves into the fabric of the high street’s resurgence, inspiring other successful online pure plays to become a part of the iconic location which is Oxford Street.”

The project architects are Fletcher Priest. Hines was advised by appointed leasing agents, Savills and Colliers.

About Hines

Hines is a global real estate investment, development, and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B portfolio of high-performing assets across residential, logistics, retail, office, and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets.

Since entering Europe in 1991, Hines has grown its European platform to include offices in 17 cities as well as a presence in 79 cities in 14 countries. Hines oversees investment assets under management valued at approximately €25.3 billion and provides third-party property-level services totaling 4.7 million square meters in Europe, in Austria, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Poland, Spain and the United Kingdom.

To learn more about Hines, visit and follow @Hines on social media.

¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.

About the Hines European Value Fund (HEVF 1)

HEVF 1 was the first fund in the HEVF series, with the objective to secure and invest in value-add real estate throughout Europe on behalf of institutional investors. HEVF 1 is a closed-ended Euro-denominated, Luxembourg-based investment fund that launched in July 2017. It held its final close in 2018 and the total fund size exceeded €720 million of equity commitments, surpassing its original target by more than 40 percent. HEVF 1 successfully secured 9 investments across Europe and is now focused on execution and disposition of these assets. The flagship HEVF series for Hines in Europe has a geographic mandate across the European Union and has the flexibility to invest in logistics, living, office, retail and mixed-use opportunities in institutional markets.

Oxbourne House, Oxford Street, London
Caption Oxbourne House, Oxford Street, London