(MILAN) - Spiga 26, Milan, the new creative hub, invested in and developed by Hines, the global real estate investment, development and property manager, has named its latest and fifth new tenant, the Italian clothing brand, Peserico, marking the destination as 95% occupied in 15 months since leasing commenced in September 2021.
Peserico, a fashion boutique founded in 1962, with a heritage characterized by tailoring and craftsmanship has selected Palazzo Pertusati in Via della Spiga 26 as the location for its new Milanese flagship store, underlining the destination’s popularity with Italian brands focused on international luxury customers. Peserico’s arrival at Spiga 26 follows Moschino and Sergio Rossi, together with the upcoming openings of Borsalino, Drumhor and Baldinini, as well as the relocation of Kering’s Milan headquarters.
Scheduled to open in February 2023, the new Peserico flagship store will cover an area of c.300 square meters over two floors, framed by two shop windows on Via della Spiga and lit by the internal courtyard that it overlooks. The boutique plans to host the women’s and men’s collections as well as the exclusive ‘Aurea’ capsule collection, which debuted at Milan Fashion Week in September, commemorating the brand’s 60th anniversary.
“Peserico fits with our development philosophy for Spiga 26 which is characterized by a multi-experiential identity rooted in distinctly Italian DNA with great international appeal,” explained Mario Abbadessa, senior managing director & country head of Hines in Italy. “Just 15 months after the spaces were made available for leasing, the new Spiga 26 shopping experience has already become an attraction in Milan and a catalyst for the rebirth of the street, re-establishing its original vocation as a destination of excellence for sophisticated Italian and international customers, incorporating fashion, business and lifestyle brands.”
“Coinciding with Peserico’s 60th anniversary, this new opening represents a further significant step in the brand’s development process, in terms of both positioning on the international luxury map and the development of the new retail concept,” explained Riccardo Peruffo, CEO of Peserico. “Our philosophy is deeply rooted in the ‘Made in Italy’ concept, and we will continue to invest in our country, focused on constant research and innovation. The choice of location is thanks to its central position in the fashion district that combines the historical nature of Palazzo Pertusati with an innovative approach.”
Via della Spiga 26, in which Hines invested in 2019 in partnership with PGGM, a Dutch pension fund manager, through a real estate fund managed by Savills Investment Management SGR S.p.A., has undergone extensive refurbishment based on a project by Scandurra Studio Architettura and SCE Project and carried out by LDB as general contractor, designed to enhance the asset by developing the interiors and optimizing the intended use as both office and retail space.
Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B portfolio of high-performing assets across residential, logistics, retail, office, and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets.
Since entering Europe in 1991, Hines has grown its European platform to include offices in 17 cities as well as a presence in 79 cities in 14 countries. Hines oversees investment assets under management valued at approximately €25.3 billion and provides third-party property-level services totaling 4.7 million square meters in Europe, in Austria, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Poland, Spain and the United Kingdom.
To learn more about Hines, visit www.hines.com and follow @Hines on social media.
¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.
Peserico, an Italian luxury men’s and women’s clothing brand, boasts an extraordinary history that began in 1962 in Cornedo Vicentino (VI) at the hands of Maria Peserico, the brand’s founder. The attention that has always been paid to the quality of fabrics, workmanship and sartorial expertise has provided a solid foundation for the steady growth of the brand that is well-known and admired in Italy and around the world.
Today, the Peserico brand produces around 300,000 garments per season, created using only fabrics and yarns made in Italy. It has subsidiaries in America, Japan, Korea, Russia, Ukraine, Germany and Spain, in addition to 25 own-brand boutiques worldwide, the latest being in Berlin, as well as four newly-opened stores in the United States, and distributes its collections in over a thousand retail outlets worldwide.
Spiga 26 is the urban regeneration project in which Hines – global real estate investment, development and property manager – has invested, to remodel the historic 18th century Palazzo Pertusati and transform it into a unique space and a platform for “discovering experience”, characterised by the cross-pollination between fashion, business, design, culture, and food.
Covering 13,000 square metres, in one of the most iconic locations in the city, 3,000 square metres are dedicated to retail, with an interior courtyard measuring 180 square metres. Spiga 26’s retail space will be arranged on 3 multi-tenant levels thanks to the extremely flexible layouts, designed to become the city’s new cultural reference and meeting point.
Thanks to its double entrance, the space opens out onto Via della Spiga 26, with 3 floors above ground level plus one beneath, and Via Senato 19, with 7 floors above ground level and two under. In particular, the main entrance from Via della Spiga is characterised by 18 large and bright windows that have been redesigned and expanded to floor-to-ceiling height, which directly overlook the street for a total of 65 metres. Inside, the spaces are connected by an exclusive 180 square-metre central courtyard which serves as a magnificent compass.
On the fifth and sixth floors, which overlook Via Senato, the commercial areas are further expanded with nearly 1,000 square metres of additional space, further enhanced by over 800 square metres of terraces and a glass box featuring 360° views of the city, which contributes to the exclusive allure of this unique location.
The building’s new commercial identity was established and designed with a strong focus on sustainability. In fact, Spiga 26 aims to achieve LEED Gold certification, thanks to the measures being put in place to qualify as a “sustainable site”, to facilitate the use of electric and low-emission cars by tenants, and to guarantee the efficient use of water, careful monitoring of energy consumption, use of sustainable materials, and a focus on the quality of the internal environment.
With Spiga 26, Hines has also become the promoter of a series of cultural initiatives featuring the street and Milan, aimed at transforming the urban fabric into an artistic location in which private and public spaces borrow from one another, creating a new “creativity district” in one of the most prestigious and well-known places in the world: the Quadrilatero della Moda.